You may not have to go to the moon to get the results you want, but claiming your identity online may take a little more than you expect.

I recently attended a seminar hosted by Cirrus ABS on social media optimization. I'm going to share a few things that I have found that have worked with claiming or creating your brand across the internet.

An amazingly handy (and somewhat overwhelming) site to check if user names are available for different social media or networking sites is Namechk.com

Namechk.com was designed ... to instantly show you if your desired or branded username was available at the majority of the top social networking websites. By typing your username into the “chk” search box, it will query all the social sites listed on the page and display whether the username is taken or available. ~ according to the site.

 In looking at different results, it can be too much to take in if you consider your brand name is not available on all 159 of the sites that are checked there. But, there is something important to keep in mind. Are the most widely used ones, or ones that are relevant to your business available? Can you get the name you want o Facebook and Twitter? How about Four Square? Those may be the only ones you need.

If you have the time or energy or an intern or employee with a lot of time on their hands you may want them to work on claiming as they can. You may not (and probably should not) try to maintain all the identities, just the ones that are needed. Claiming them keeps others from using your name in a way that is out of your control!

Rome wasn't built in a day; neither were the pyramids, Maccu Piccu, or your marketing effort. There is never a reason to rush into things. Making quick decisions can sometimes pay off, or often times lead to costly lessons.

I would suggest taking the time to consult with a marketing professional before rushing off into tackling your own small business marketing needs.

Here are the first things I would think of if you are in a start-up situation:

1. Who are you? What do you want people to think about you? What perceptions do you wish to create? What is you mission or goals?

2. "Make a name for yourself!" Everything is in a name. You'll be saying it constantly and putting it everywhere. It should be something you are comfortable with. Run it by your friends and see what their impressions are and what comes to their mind when you say the name. This will give you some room to think and move.

3. Get the domains. The most used domains are your company's name. Another domain to look at is one that uses a tag line. You can have the best name in the world and if people try to find you online and can't, you may miss out one some business.